The platform to be named inChatGPT

Buyers ask AI before they ask you. We measure what AI answers to the buying questions in your category, show which sources the answers are built from and tell you exactly what to do to be named. Then we measure again, every month.

How the measurement works

Ask Vinqel AI

What do you want to know about AI visibility?

The answer comes from Vinqel AI and builds on our question bank. How your company is seen requires a measurement.

We measure in

ChatGPTGoogle AI OverviewsGoogles AI-läge

Common questions

The answer is rewritten, one action at a time.

AI writes its answer from a handful of sites. Every place you take there rewrites the answer.

ChatGPTAnswer to a buying question

 

Sources

aisynlighet.seg2.comsemrush.comtrustpilot.combreakit.sevinqel.com

 

We measure, you act, we measure again.

Four steps over twelve weeks, the same questions at the start and at the end. Here they are on ourselves: Vinqel against Profound, Peec AI, Otterly.ai and Nimt.

We ask AI what your buyers ask. You see the answers yourselves, and who gets recommended instead of you.

The source tree

Everything AI reads about you, on one map.

Every site AI takes its answers from, who is there, where you can take a place and where you cannot. The larger the field, the more often AI refers there.

In your own measurement the map goes down to the page and the sentence AI quotes.

The report

The share of answers naming you. Every month.

We ask the same questions every month and count the answers that name you. Each action sits in the month you did it, so you see what moved what. If nothing moves we say so plainly.

Vår övertygelse

Google showed links. AI gives an answer.

When a buyer asks AI, it reads a few sites about your industry and writes its answer from them. If you are on those sites, you are named. If not, you are not.

Mostly they are other people’s sites, not your own: comparison sites, trade media and forums, where others write about you. That is where you need to be.

In Swedish there are only a handful of such places in each industry. Whoever takes their place there first is hard to push out.

Insights

Det vi tänker om.

Alla insights →
AI-synlighet7 min

Hur får man ChatGPT att rekommendera ert företag?

Det finns ingen genväg, men det finns en ordning: först det ni styr själva på webbplatsen, sedan källorna som ChatGPT hämtar sina svar från.

1 okt. 2026Läs →
AI-synlighet7 min

Vad är GEO, och behöver ert företag det?

Begreppet kommer från en forskningsartikel från 2023. Här är vad den visade, vad senare studier säger och var gränsen mot säljprat går.

1 okt. 2026Läs →
AI-synlighet7 min

Vad är Googles AI-läge, och vad betyder det för svenska företag?

AI-läget svarar som ett samtal inne i Google Sök. Det citerar andra källor än AI-översikterna, och få klickar sig vidare.

1 okt. 2026Läs →
AI-synlighet7 min

Vad gör man när ChatGPT säger fel saker om ert företag?

Ett felaktigt svar går inte att skriva om direkt. Det går däremot att spåra till sin källa, rätta där och anmäla till OpenAI, och gäller felet en person finns dessutom GDPR.

1 okt. 2026Läs →
AI-synlighet7 min

Ska ni blockera AI-crawlers i robots.txt?

Stänger ni ute crawlers för sökning försvinner ni ur svaren. Crawlers för träning går att stänga ute utan att sökningen påverkas, men det är ett val med egna kostnader.

1 okt. 2026Läs →
AI-synlighet8 min

Spelar recensioner på G2, Capterra och Trustpilot roll i AI-svar?

AI-tjänsterna läser recensions- och jämförelsesajter när de ska rekommendera något, men antalet omdömen förklarar lite och köpta omdömen är förbjudna.

1 okt. 2026Läs →
AI-synlighet7 min

Hur viktig är Wikipedia för att synas i AI-svar?

Wikipedia är en av de källor AI-tjänsterna lutar sig mest mot, både när modellerna tränas och när de söker. Men det är ingen plats där företag ska skriva om sig själva.

1 okt. 2026Läs →
AI-synlighet7 min

Hur påverkar PR och medieomnämnanden er AI-synlighet?

Det mesta AI-tjänsterna citerar är skrivet av någon annan än företaget självt. Publicitet kan därför påverka svaren, men pressmeddelandet ensamt gör det sällan.

1 okt. 2026Läs →

Frequently asked questions

You probably wondered.

Not here? Write to hello@vinqel.com.

What does visibility in AI answers mean, and how is it measured?

Visibility is the share of AI answers to your buying questions that name you. Fifty questions across five engines give 250 answers per measurement. We always report the uncertainty range, so a change can be told apart from noise. Every raw answer is stored with a timestamp and never edited.

Do you need to touch our website?

No. The normal case is that we do not work inside the customer web, and then the technical groundwork and the on-site work become material your own web team carries out. We do everything off-site: directories, trade press, reviews, the entity. That is also where the heaviest evidence is drawn from.

What is required from us?

Three to five figures from your own operation, an approval of how they are worded, and access to Search Console. We write the questions, the sources come out of the measurement. You should not have to deliver copy.

How long before something moves?

The baseline and the source map are done in the first month. Directory profiles and reviews show up in the measurement within a few weeks. Trade press annual guides have one deadline a year, and that decides when that win can be taken. The decision point sits at week twelve.

What do you not promise?

Four things have no proven effect and we never promise any of them: the llms.txt file, structured data as a visibility lift, a place in the Google top ten, and long text. We do the hygiene anyway, but we do not sell it as effect.

How is AI visibility different from SEO?

SEO is about where your page lands in Google’s list. AI visibility is about whether your company is named in the answer AI writes. The answers are often built from other sites than the ones ranking highest, such as comparison sites, trade media and forums. That is why good SEO rarely is enough to be named.

Join the waitlist.

The platform opens industry by industry. Join the waitlist and we will be in touch when it opens for your category.

or hello@vinqel.com